Jordan Clarkson Shines in FIBA World Cup ‘Nothing Else Matters’ Campaign

FIBA: Jordan Clarkson Shines in FIBA World Cup

FIBA: Jordan Clarkson Shines in FIBA World Cup 'Nothing Else Matters' Campaign

Jordan Clarkson of Gilas Pilipinas, Luka Doncic of Slovenia, Zhou Qi of China, and co-host Japan’s Yuta Watanabe of Japan all-star in the feature of FIBA ‘Nothing Else Matters’, which was produced by UK agency Be Media and directed by Will Clark Smith and combines the players’ off-season hobbies with their unique on-court skills in a way that is sure to entertain fans.

FIBA just revealed its ‘Nothing Else Matters’ campaign before the 2023 World Cup, which will be contested later this month in Manila.

Clarkson was filmed in San Antonio, Texas, Doncic in Ljubljana, Watanabe in Miyazaki, and Qi in Qingdao City, with each FIBA player filmed in famous locales closely associated with their basketball journeys.

FIBA World Cup 2023 Teaser Featuring Jordan Clarkson

Jordan Clarkson is 𝑯𝑬𝑹𝑬 🔥#FIBAWC X #WinForAll 🏆 x #NothingElseMatters

— FIBA Basketball World Cup 2023 🏆 (@FIBAWC) August 14, 2023

These scenes then transition into an on-court representation of the basketball action that will be seen and experienced at the FIBA World Cup, which was filmed using cutting-edge filming techniques and computer-generated imagery to capture the emotions that will bring the ‘Nothing Else Matters’ #NothingElseMatters message to all basketball fans. 

The trio will be joined by talents from the other 28 countries when the World Cup begins on August 25 in the Philippines, Japan, and Indonesia.

Basketball takes over the summer 🏀 🏖️#FIBAWC x #WinForAll 🏆 x #NothingElseMatters

— FIBA Basketball World Cup 2023 🏆 (@FIBAWC) August 14, 2023

Gilas and Clarkson Pilipinas will commence their campaign against the Dominican Republic at the Philippine Arena in Bulacan on the first day.

Except for the opening games, all group games in the country will be staged in the Araneta Coliseum in Quezon City and the MOA Arena in Pasay City.

The United States, which will compete in the Mall of Asia Arena, is the early favorite to win the tournament. In Group C, the United States is predicted to defeat Greece, New Zealand, and Jordan easily, without Giannis Antetokounmpo.

Due to health concerns, Antetokounmpo, the two-time NBA MVP, declined to participate in the World Cup.

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Author: Bradley Hall